Remember Facebook back in the days? It was not so long ago but then it also felt like an eternity. Weird feeling right?
Do you even know what I am talking about?
I am talking about how the biggest social network on the planet changed itself in a couple of years to become the biggest social media on the planet. Sorry Twitter, you are not so influential that people would like you to be (even though you are!)
That’s where all your friends were! Old friends from kindergarten, buddies from High School and, of course, your entire college promotion. All these people sharing what they were eating, where they were going out, with whom they were. These things still exist today obviously but in a different way (thanks to Instagram!)
Facebook now, from SEO to SMO
Today, just behind Google, Facebook became the second news source for content publishers and in many ways the most disruptive one.
Content publishers had to fit the SEO process (Search Engine Optimisation) especially for Google. Now, it’s all about SMO (Social Media Optimization) to make sure that you generate likes, shares, and comments. These numbers are the new audience metrics for content publishers.
Facebook understood the power of video.
A few months ago, Facebook introduced the video that starts to play itself when you are scrolling your news feed. Facebook has not been wrong: more and more people are producing, making, editing and watching videos. Medias, celebrities and everyone else. Thanks to the mobile and smartphone revolution as well as the apps ecosystem where the leaders like Vine, Instagram and Snapchat allow anyone to shoot and share a quick video with their community.
The importance of using well Facebook when we are a media organization
Just before the big F8 conference of March 2015, a rumor from the Valley (obviously) spread all over the Internet: Facebook would want to allow media organisation to publish directly on Facebook. Facebook would then become the main publishing organization, can you imagine?
From text to pictures, to videos to solar drones and virtual reality – The future of sharing according to Facebook.
“Our goal with Internet.org is to make affordable access to basic Internet services available to every person in the world.”
Next summer, Facebook will make the first test of the solar drone that should allow rural and low developed countries to be able to connect themselves to the internet.
Before this technological advancement, Internet.org, a Facebook-led initiative is already bringing technology leaders, local communities and nonprofits to connect the two- thirds of the world that doesn’t have internet access.
The answer? Raw simple: virtual reality! Many people were surprised when Facebook bought the company Oculus Rift two-years ago but the long-term plan of the social network seems get crystal clear now: Facebook bets that the combination of virtual reality technology with the power of the social network will deliver a full immersion experience.
Facebook won’t die. It could have gone worst, Facebook could become Yahoo! But Facebook took example from Google. This company is not only the leader in the search engine industry anymore, it invests in renewable energies, robots, AI, space and health. Whether you like it or not!