Marketing automation – it’s like a dream come true for businesses in all fields. A way to streamline tedious but essential tasks is a top priority for many entrepreneurs.
And with the advent of marketing automation tools, this is now possible. Today, you can find a number of ways to take the headache out of your digital marketing.
For instance, you can schedule emails and social media posts to publish on their own at specific times on specific days. We saw this with tools like Hootsuite, which is still quite popular today.
So whether you’re looking to automate your email campaign or your blog, you can do so with the right tools.
Let’s review some stats to see how well automation tools work, and what exactly it is they do.
Stats Proving Marketing Automation Tools Work
In business, your word means nothing – it’s all about number crunching. So for those who doubt the power of automation tools, this statistical overview is for you.
Who’s Using Automation Tools?
Nearly a decade ago, in 2010, B2B companies only made up 7-10% of consumers of marketing automation platforms.
Small businesses became a top consumer of these tools, growing from 53% to 75% by 2010.
There are currently 49% of companies using marketing automation. And 55% of B2B companies are now adopting these platforms.
Marketing Automation Tools and Sales
At the end of the day, business is all about the bottom line. So what do these marketing automation platforms do for your revenue?
Well, 77% of CMOs say this technology is appealing because of the revenue growth potential.
Numbers show these tools can drive a 14.5% increase in sales productivity and 12.2% reduction in marketing overhead. How’s that for a win-win?
Automation Platforms Available Today
This industry is ever-growing, so you’ll find a plethora of tools available to you. Some include the following:
- Scheduled content delivery
- Lead scoring
- Intelligent customer list segmenting
- Strategic upsells & cross-promotion
- Campaign management
The Future Trends for Automated Marketing
As the tools continue to improve, so does the interest in this market. We find many CMOs and entrepreneurs willing to adopt these platforms for their strategies.
About 91% of marketers believe automation tools are important. And can be beneficial for reviewing, analyzing and acting on customer/marketing data in a real-time and continuous fashion.
Now, let’s review what it is marketing automation tools can do for your business.
Enhance Your Email Marketing Campaigns
No business owner has the time to sit around writing emails to customers each day. With automation tools, you can welcome new subscribers immediately and reach out to them regularly from then on.
For example, you can create 5 or so emails that are scheduled to send automatically to your new subscribers. The purpose is to nurture them into becoming paid customers.
This opens up the door to communication and builds a foundation for a potentially favorable relationship.
Here’s how your starter emails may look:
- First email: Welcome email introducing your brand (and promoting your service/product)
- Second email: Showcase advanced features for your product or service
- Third email: Offer a free demo (or other freebies)
Next, you want to create follow-up emails for automatic distribution. These will help encourage subscribers to turn into customers. This draws them back to your website and to finish what they started.
And this brings us to our next benefit.
Reduce Abandoned Carts
Abandoned shopping carts are dreaded by all e-commerce webmasters. But there’s something you can finally do about it.
Once you see a visitor hasn’t checked out, you can send them a follow-up email to get them to purchase. For instance, you can offer a discount to make their purchase within a specific time frame.
Or you can reach out to them in a series of three emails with creative and unique subject lines. These emails should help some or most of your visitors to return and check out.
How to Make Your Automated Emails More Effective
Now, there are key ways you can improve your email campaign. So let’s review how you can use them to turn subscribers and shoppers into paying customers.
Make Your Messages Highly Targeted
In other words, you should make your emails more personalized. To help with this, it’s good to have some insight into who you’re talking to.
If you’re already targeting a specific audience, this shouldn’t be difficult. You can create personas based on the stats you’ve collected and then create segmented campaigns.
For instance, you can use a more “hip” subject line for your younger audience than for your older audience. Or a more professional email for your B2B customers and a more relaxed email for your B2C subscribers.
Align Marketing and Sales Data
What better way to get your marketing and sales departments to work together? The data both sides collect can help to create more targeted emails for your campaigns.
Your salespeople speak directly with customers and know the type of questions and concerns they have. Then your marketing team can use this information to create content with the answers they seek.
It’s a great way to draw in prospects and give them value. Then hopefully, they will choose to do business with your brand.
Reach Out to Past Customers
Profits come from two sources – new customers and old customers. So it’s not wise to only focus on one. It’s a good idea to touch base with your current customers to try and get them to repurchase the same product.
Or you can upsell them to something else they’ve already shown interest in.
Finding Powerful Marketing Automation Tools
The efficiency of your digital marketing is only as great as the tools you use. There are many services and products on the market that can help with automating your marketing tasks.
But which of them should you choose? It all comes down to who offers the best deals and stats. At News@me, we can help you improve your marketing automation in more ways than one.
For instance, we can offer audience segmentation, unlimited monthly emails, automated newsletter delivery, unique automated digests, signup form customization and more.
Contact us today to see how we can streamline your email campaigns and potentially improve your profits!