By: COM SALUD Agencia de comunicación - CC BY 2.0

From print to pixel – “Disrupt or be disrupted”

A few years (decades?) ago, when media organization were starting a hiring process, they were basically looking for profiles such as… journalist, journalist, and journalist… Ok, I probably exaggerate but nowadays, navigating from Linkedin pages to website “contact” and “we hire” page, you understand that our world changed, literally, from our way to produce information to consume information to changes into the job market related to the evolution of the technology.

Here are a few examples of jobs description found on the NYTimes website:

– Data Scientist
– Full Stack Engineer
– Content Management, Delivery and APIs
– Senior IOS Developer
– Senior Software Engineer – Android

Without forgetting to mention: Web Designer, Content Strategist so forth and so on found on the “Careers” section at the bottom of the homepage.

Did I lose you? Wait, the headache is not over, here are some acronyms we ask you to “master” if you ever want to work in a prestigious media organization:

PHP, JavaPress, HTML, Python, API, SEO, CRM, the list goes on and on!

Same profiles / New skills

We are far from printers, writers and photographers. Technological skills and the management of multiple platforms are mandatory skills if you ever want to have the slightest chance to get your resume checked by the HR. Despite some resistance to changes, (like any other industry disrupted by the Internet, hello Napster) it’s in the DNA of journalism to adapt itself constantly; being flexible, adjustable on the field whether it is virtual or concrete, journalists need to fully live the present moment to extract the best from it and delivers it to the world. Technology helps tremendously, and education is understanding it by adapting itself to fit best these new trends in the job market.  

Enter the newsroom era – From concrete to virtual

To succeed today by being seen, read and listened in this massive information noise, these are the areas your media needs to be fluent in digital literacy 

Technology: televisions, computers, tablets, phones and now… drone flying skills?

Marketing: publishers, writers and journalists adapt their content to fit the social media era whether their content is read on a computer, on a tablet or from a tweet they receive on their smartphone while they are commuting. “To fit the social media era” means writing first captivating headlines to compete with thousands of other content creators (not only traditional journalists but also bloggers and tweets junkies). The headline has to be catchy enough to make sure the potential reader clicks on the link and read the rest of the story. Is that a science or art? This question is still in debate, but we might have a glimpse of an answer with this kind of practice… Thanks to Buzzfeed and its friends!

shocking picture

Analytics / Metrics

Google Analytics is certainly the most popular and easy-to-use tool to monitor, track and analyse metrics from websites and blogs.

This is a key-ingredient if the media wants to make sure its audience is present, responsive and also brings money back for ads!

The number of visits, the number of views, likes, comment, retweet and mentions are the new measures. We can see in real-time what’s happening in the world, who is talking about what and from which place. For better and for worse.

Journalists have to make audience / Media organisation have to grow audience

To be competitive, medias need to know how to use social networking in the digital media landscape. As it is changing every day with new apps and software created, habits are changing as well. Medias also have to understand and examines the theories behind these new methods of conveying information, get a deep understanding of how audience take in and react to this type of content, article, post, message and how media must adapt its.

Enter the pure player way of journalism – From virtual to virtual

The Huffington Post and Slate are probably the “poster boys” when we want to talk about pure players. These news sites have been created pixel after pixel on the web. We could even call them “Native websites” in references to “Native apps”. These pure players have the advantage to not be trapped as the heir of a long history of a print newspaper/ magazine that they have to respect the editorial style, some compulsory figures, writing style, etc. They write and publish for the web, on the web. Their layout is clean, fresh and fully integrative of all the social media trends with buttons “like”, “share”, “comment” and “tweet” all over the place.

Their content fits perfectly the web culture, and on every device with a lot of pictures, GIF, memes and videos. The most interesting part of this all evolution is to see now print newspapers/ magazine that adapted themselves very slowly on the web since the beginning of 2000’s changed even more, little by little by adopting the marketing code of the 2010 social media era.

What conclusion can we give to this? A last call: journalists and publishers of every country, please don’t sell your soul! Let’s find a balance with high-quality verified source journalism combined with dandy-like world-class marketing.

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